Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

To provide the Services, we collect, and have collected over the past 12 months, personal information about you from a variety of sources, as set out below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What personal information we collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information,” we mean information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information we collect directly from you

Information that you submit to us directly through our Services may include:

• Contact details, including your name, address, phone number, and email address.
• Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Label personalization, including the names, dates, messages, and other wording you add to a label design so we can print it.
• Account information, including your username, password, security questions, and other information used for account security.
• Customer support information, including the information you choose to include in communications with us, for example when you send a message through the Services.

Some features of the Services may require you to provide certain information about yourself. You may choose not to provide it, but doing so may prevent you from using or accessing those features.

Information we collect about your usage

We may also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interaction with the Services.

Information we obtain from third parties

We may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

• Companies that host and support our Site and Services, including our e-commerce, hosting, and security providers.
• Our payment processors, who collect payment information (for example, bank account, credit or debit card information, and billing address) to process your payment, fulfill your orders, and provide the products or services you have requested, in order to perform our contract with you.
• Online tracking technologies, such as pixels, web beacons, software development kits, third-party libraries, and cookies, which we or third parties we work with may use to collect certain information automatically when you visit our Site, open or click on emails we send you, or interact with our Services or advertisements.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. See also Third-party websites and links below.

How we use your personal information

• Providing products and services. We use your personal information to provide the Services in order to perform our contract with you, including to process your payments, print and fulfill your orders, send you notifications related to your account, purchases, returns, exchanges, or other transactions, create, maintain, and otherwise manage your account, arrange shipping, and facilitate returns, exchanges, and other features related to your account.
• Marketing and advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or postal mail, and showing you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
• Security and fraud prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password, or other access details with anyone. If you believe your account has been compromised, please contact us immediately.
• Communicating with you and improving our Services. We use your personal information to provide customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, provide effective services, and maintain our business relationship with you.

Like many websites, we use Cookies on our Site. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), and to run analytics and better understand how people interact with the Services, in our legitimate interests to administer, improve, and optimize the Services. We may also permit third parties and service providers to use Cookies on our Site to better tailor the services, products, and advertising on our Site and other websites.

Most browsers accept Cookies by default, but you can set your browser to remove or reject Cookies. Please keep in mind that removing or blocking Cookies can negatively affect your experience and may cause some features of the Services to work incorrectly or become unavailable. Blocking Cookies may also not completely prevent how we share information with third parties, such as our advertising partners.

Our website recognizes the Global Privacy Control (GPC) signal, which lets you opt out of certain uses or disclosures of your information. If you send us your preference through GPC, we will treat it as a valid request to opt out of sharing and targeted advertising for that browser or device and, if we can associate the device with your account, we will apply the opt-out to your account as well. To learn more, visit globalprivacycontrol.org. Other than GPC, we do not respond to “Do Not Track” signals sent from your browser or device.

In certain circumstances, we may disclose your personal information to third parties for contract fulfillment, legitimate business purposes, and other reasons described in this Privacy Policy. These circumstances may include:

• With vendors or other third parties who perform services on our behalf (for example, IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
• With business and marketing partners to provide services and advertise to you. Our business and marketing partners use your information in accordance with their own privacy notices.
• When you direct or request us, or otherwise consent, to disclose certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

Disclosures in the past 12 months

In the past 12 months we have disclosed the following categories of personal information and sensitive personal information about users, for the purposes described in How we collect and use your personal information and above:

We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.

Personal information “sold” or “shared”

Over the preceding 12 months we have “sold” and “shared” (as those terms are defined in applicable law) personal information for advertising and marketing purposes, as follows:

You can opt out of this selling and sharing at any time; see Your rights and the Global Privacy Control section under Cookies.

Our Site may link to websites or other online platforms operated by third parties. If you follow a link to a site we do not control, please review its privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of their information.

Information you share in public or semi-public places, including third-party social networks, may be viewable by other users of the Services or of those platforms, without limitation as to its use by us or by a third party. Including a link does not, by itself, imply that we endorse the content of that platform or its owners or operators, except as disclosed on the Services.

The Services are not intended for children, and we do not knowingly collect personal information about children. If you are the parent or guardian of a child who has given us their personal information, you can contact us using the details below to request that it be deleted.

As of the “Last updated” date of this Privacy Policy, we have no actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) the personal information of individuals under 16 years of age.

No security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to send us sensitive or confidential information.

How long we keep your personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as permitted by law.

• Right to access / know. You may have the right to request access to the personal information we hold about you, including details about how we use and share it.
• Right to delete. You may have the right to request that we delete personal information we maintain about you.
• Right to correct. You may have the right to request that we correct inaccurate personal information we maintain about you.
• Right of portability. You may have the right to receive a copy of the personal information we hold about you and to ask us to transfer it to a third party, in certain circumstances and with certain exceptions.
• Restriction of processing. You may have the right to ask us to stop or restrict our processing of your personal information.
• Withdrawal of consent. Where we rely on your consent to process your personal information, you may have the right to withdraw it.
• Appeal. You may have the right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
• Managing communication preferences. We may send you promotional emails, and you can opt out at any time using the unsubscribe link in those emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders.

You can exercise any of these rights where indicated on our Site or by contacting us using the details below.

We will not discriminate against you for exercising any of these rights. Before responding to a request, we may need to verify your identity, for example with your email address or account information. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf. Before accepting a request from an agent, we will require proof that you have authorized them to act for you, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner, as required by applicable law.

If you have a complaint about how we process your personal information, please contact us using the details below. If you are not satisfied with our response, depending on where you live, you may have the right to appeal our decision by contacting us, or to lodge a complaint with your local data protection authority.

We may transfer, store, and process your personal information outside the country you live in. Your personal information is also processed by staff and by third-party service providers and partners in those countries.

If we transfer your personal information out of Europe, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses, or equivalent contracts issued by the relevant competent authority of the UK, unless the transfer is to a country that has been determined to provide an adequate level of protection.

If you have questions about our privacy practices or this Privacy Policy, or would like to exercise any of the rights available to you, please contact us.